An AI Tried to Write the Perfect Lexus Ad. Here’s a Scene-by-Scene Look at What It Was Thinking

15 years of Cannes Lion-winning spots were analyzed

Agency The&Partnership partnered with Lexus to create an ad written by AI and directed by an Oscar-winning human. Lexus

When it comes to the creative side of advertising, the promise of artificial intelligence—that it could create ads optimized in every possible way—has mostly been the subject of satire.

@griner david.griner@adweek.com David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."