Ad of the DayBurger King Mocks the Creative Power of AI With These Wonderfully Ridiculous CommercialsA real AI copywriter? No. Really funny? Yes.By David Griner|September 27, 2018 The ads, supposedly written by an artificial intelligence, were actually written by agency David Miami.Burger KingShareBy David Griner|September 27, 2018 Share“The Whopper lives in a bun mansion—just like you.”Unless you’re Sir Mix-a-Lot, that’s probably not literally true. But hey, when your ad’s copywriter is an artificial intelligence, you have to give it some credit for trying to connect with us weirdo organ-sack humans.Burger King’s newest TV ad campaign claims each spot was “created by artificial intelligence,” an explanation that precedes some truly bizarre voice-overs, such as, “Bed of lettuce for you to sleep on, bed of mayonnaise for extra sleep,” and, “Burger King logo’s chicken is the new potato.”In a statement announcing the campaign—which will air during prime time on cable networks including MTV, History, TBS, Adult Swim and E!—the brand refers to as the creation of “a new deep learning algorithm that could give a glimpse into what the future of marketing and communications could look like.”Is that true? No. It’s all one big joke at AI’s expense. But the laughs are real:“AI, bots, machine learning, deep learning algorithms, blockchain, among others—these are all topical as we explore our future in marketing,” says Marcelo Pascoa, Burger King’s global head of brand marketing. “But we need to avoid getting lost in the sea of technology innovation and buzzwords and forget what really matters. And that’s the idea. Artificial intelligence is not a substitute for a great creative idea coming from a real person.”"Artificial intelligence is not a substitute for a great creative idea coming from a real person."Marcelo Pascoa, global head of brand marketing, Burger KingThe real people behind the ad are the creatives at agency David Miami, the shop behind several of Burger King’s most popular marketing stunts, including “Whopper Neutrality” and “Google Home of the Whopper.”Congratulations, humans of David. You’ve staved off marketing’s machine uprising for at least a few more days. Use your time wisely, for when the robots come, they will not remember you fondly.CREDITS:Agency: DAVID/Miami Managing Director / Global COO: Paulo Fogaça Executive Creative Director: Ricardo Casal Executive Creative Director: Juan Javier Peña Plaza Senior Art Director: Jean Zamprogno Senior Copywriter: Fernando Pellizzaro Art Director: Andy Tamayo Copywriter: Alexander Allen Copywriter: Nellie Santee Creative Coordinator: Cristina Cornejo Ayala Head of Global Production: Veronica Beach Producer: Kelly Allen Senior Business Affairs Manager: Barbara Karalis Head of Account Management: Carmen Rodriguez Account Director: Stefane Rosa Creative Consultant: Keaton PattiCLIENT: Burger King Global Chief Marketing Officer: Fernando Machado Head of Global Brand Marketing: Marcelo Pascoa Sr. Brand Manager of Global Marketing: Rogelio Magaña Head of Marketing for North America: Renato Rossi Marketing Communications Lead for North America: Diego Suarez Advertising and Merchandising for North America: Nicole Alevizos Media for North America: Madeline McDermott Digital for North America: Flavia GuetterEDITORIAL: COSMO STREET Editor: Jeff Grippe Assistant Editor: Andrew Corrales Producer: Kacie Gomez EP: Yvette CobarrubiasRADIO + AUDIO: BEACON STREET STUDIOS Mixer: Amber Tisue Mix Assistant: Aaron Cornacchio Senior Mix Producer: Kate VadnaisPR: ALISON BROD MARKETING + COMMUNICATIONS Senior Vice President: Brooke Scher Mogan Director: Adrianna LauricellaDIGITAL: MULLENLOWE Boston Executive Creative Director: Dustin Johnson VP, Account Director: Kerry McKibbin Account Supervisor: Alison Whisenant Account Executive: Caroline Bailey Strategy Director: Mike Cassell Social Media Strategist: Jimmy George Content Writer: Arielle MulgrewMEDIA: HORIZON Assoc Brand Group Director: Stephanie DeFlora Supervisor: Grant Askin Activation: Joan McDermott, Traci Rosen Adweek Adweek