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It’s safe to say different forms of TV viewing make it hard for advertisers to keep track of who they’re reaching and where, especially when the inventory is scattered.
To make some form of audience targeting easier for advertisers across TV ecosystems, Ampersand has extended its partnership with television provider Altice by becoming the exclusive seller of its addressable inventory.
Ampersand is a joint venture of cable and broadband giants Comcast, Cox and Charter. Its goal is to strengthen planning, buying and measurement to make it easier for TV buyers.