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The television advertising company NCC Media is rebranding and rolling out a new suite of addressable ad offerings and capabilities, the company announced Monday.
The firm, which is a joint venture from cable operators Comcast, Charter and Cox, is changing its name to Ampersand. According to a press release, the name is intended “to reflect the company’s mission of unifying the TV advertising ecosystem across all screens, inventory and audiences.”
Behind the name change is a larger shift to its addressable