NCC Media Rebrands as Ampersand, Streamlines Addressable TV Efforts

Company is pushing into more audience-based offerings

ncc media rebrand ampersand
The rebrand comes a few months after Comcast announced an initiative to bring more addressable inventory to TV. Ampersand

The television advertising company NCC Media is rebranding and rolling out a new suite of addressable ad offerings and capabilities, the company announced Monday.

@kelseymsutton Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.