Americans Trust LinkedIn With Their Data, But They Are Wary of Facebook

Insider Intelligence took their pulse on nine major social platforms

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LinkedIn has earned the trust of social network users in the U.S., according to the annual U.S. Digital Trust Survey from Insider Intelligence. Facebook? Not so much.

Insider Intelligence polled 1,865 people in the U.S. aged 18 through 74 from May 28 through June 3, seeking their perceptions of nine major social networks in five categories of trust: ad experience, ad relevance, community, legitimacy and security. Here’s how the rankings turned out:\

  • LinkedIn
  • Pinterest
  • Snapchat
  • Reddit
  • YouTube
  • Instagram
  • Twitter
  • TikTok
  • Facebook

Facebook was the least-trusted social platform when it came to data privacy, with 32% of Facebook users surveyed at least somewhat disagreeing that they had confidence in the platform to protect their data and privacy, compared with just 10% for LinkedIn.




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