Google's Ad Revenue Forecast to Drop in 2020 for the First Time Ever

The decline comes amid tough competition from Facebook and Amazon.


Big Tech continues to dominate ad spend, but the leaderboard will look a little different this year as top dog Google is tipped to lose market share to the chasing pack, with Amazon and Facebook snapping at its heels.

EMarketer today released figures that forecast Google’s ad revenues to drop 5.3% in 2020 to $39.58 billion, putting its overall U.S. market share at 29.4%. It would be the first time Google’s ad revenues have not increased year-over-year.

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