Google’s Ad Revenue Forecast to Drop in 2020 for the First Time Ever

The decline comes amid tough competition from Facebook and Amazon.

google logo next to a stack of coins
The dip in Google's ad revenue would be the first since eMarketer began documenting its ad spend. Google, Getty Images

Big Tech continues to dominate ad spend, but the leaderboard will look a little different this year as top dog Google is tipped to lose market share to the chasing pack, with Amazon and Facebook snapping at its heels.

@ronan_shields Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.