All Eyes Are on Connected TV, but Advertising Is Just Not Simple to Buy

So many sales teams control the same inventory

Photo of people looking at multiple screens
Most buying teams haven't converged their TV and digital teams. Getty Images

Connected TV was the star of this year’s NewFronts presentations, but that doesn’t mean it’s easy to buy.

@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.