All Eyes Are on Connected TV, but Advertising Is Just Not Simple to Buy

So many sales teams control the same inventory


Connected TV was the star of this year’s NewFronts presentations, but that doesn’t mean it’s easy to buy.

“That’s the biggest challenge of this space,” said Danielle Krauter, vp media strategy at Goodway Group. “We’ve passed the point of ‘Should I buy it?’ Now we’re into ‘How do I buy it?’”

Marketers can generally find either the same programming or audience across four distinct channels: platforms like Roku, Amazon Fire or smart TV makers; ad-supported services like Hulu

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