Roku Touts Flexibility to Woo Ad Dollars From Linear to Streaming

Platform kicks off virtual NewFronts by unveiling new ad unit

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Roku is putting its updated ad platform, OneView, at the center of an upfront pitch that emphasizes the flexibility of over-the-top (OTT) marketing.

With the coronavirus pandemic still raging and TV consumption habits changing, one of the industry’s leading streaming platforms is doing all it can to convince advertisers to shift budgets out of linear TV and into OTT.

“Flexibility, precision and ROI matter more for a marketer than they ever did before,” Alison Levin, vp of ad sales at Roku, told Adweek prior to Roku’s NewFronts presentation.

Roku, which held its virtual



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