Roku Touts Flexibility to Woo Ad Dollars From Linear to Streaming

Platform kicks off virtual NewFronts by unveiling new ad unit

Roku

Key Insight:

Roku is putting its updated ad platform, OneView, at the center of an upfront pitch that emphasizes the flexibility of over-the-top (OTT) marketing.

@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"programmatic"}