Roku Touts Flexibility to Woo Ad Dollars From Linear to Streaming

Platform kicks off virtual NewFronts by unveiling new ad unit

Roku

Roku is putting its updated ad platform, OneView, at the center of an upfront pitch that emphasizes the flexibility of over-the-top (OTT) marketing.

@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.
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