Ad Tech Suffers From a Lack of Diversity and Inclusion

It begins with funding and prevents people of color from moving up

There is a diversity and inclusion issue in ad tech.

The behind-the-scenes systems powering digital advertising are often criticized as opaque, and that murky way of doing business seems to be seeping into the way ad-tech companies source and structure their talent pools.

Multiple sources, who all identified as people of color, said the ad tech industry suffers from a lack of diversity, which has led to systemic issues such as cultural problems, a comparatively small network of peers and mentors—which can inhibit upward career mobility—and a lack of sufficient leadership from trade bodies, specifically the IAB.

“When you think of ad tech, you think of a little black box.

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