The Coronavirus Crisis Has Torn Open the Pandora’s Box of Ad Tech
Hope still springs eternal—for those who can weather the initial pain
Ad tech was already struggling with third-party cookies soon being gone before the coronavirus hit.
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The economic impact of the coronavirus crisis on the advertising industry has laid bare the ugly truth of ad tech: that many in the ad-tech ecosystem were media resellers, despite positioning themselves as tech companies. We all know why this is: Tech is bankable—media not so much.
