Zoolander 2 Crashes Paris Fashion Week

Oh, behave! Wait, wrong movie...

We’re not bulimic, so we can’t read minds, but we’re pretty sure this was the perfect time and place to stage an “ambush” stunt to promote Zoolander 2.

Just as the Valentino show ended in Paris today, two actors who are far too old to play male models made a not-quite-scheduled appearance to shamelessly shill for their new movie.

Here’s the video:

Maison Valentino only encouraged the nonsense:

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in