Want to Get Your Clients Verified on Twitter? You're Out of Luck.
The company has no clear plan for verification.
We recently posed a question to one of our favorite PR groups on Facebook: are you currently trying to get any of your clients’ Twitter accounts verified in order to earn that sacred blue check?
The response was a nearly unanimous “yes, but,” and our readers will probably not be happy to learn what we found out.
A couple of months ago, everyone on the Adweek editorial team got verified in a couple of days. The whole thing started when one of our colleagues who had worked with a PR contact at Twitter in the past asked for help to make all associated accounts official.