Can a Brand Win a Pulitzer? Former WSJ Tech Reporter on Content Strategy
Every agency worth its salt has begun moving into content creation. That much is no longer up for debate.
Almost everything else involving the word “content”, however, is less certain–especially when we’re discussing what makes related projects effective and how we can measure their value for clients.
On that point, ReadyState is not quite your traditional agency: the one-year-old San Francisco shop focuses on “strategy, design and content” to serve a primarily tech-focused clientele.
ReadyState recently won attention for hiring former Wall Street Journal tech reporter Ben Worthen (now Editor in Chief), and we spoke to Worthen about the new ways of creating value for clients and the many keys to winning the content game.
What are the keys to creating successful content in the right context?
The answer is right there in your question: context.