4 Tips for Successful Brand Alignment During Awards Season
This is a guest post by Priscila Martinez, co-founder, the brand house.
This is a guest post by Priscila Martinez, co-founder and principle at the brand house.
Marketers have long ago realized that Hollywood moves product and adds brand cachet. Nevertheless, celebrities have only recently started capitalizing on being their own brand. The Academy Awards, Golden Globes and Grammys have all become fair game for enticing talent to interact. Car companies, liquor sponsors and fashion brands bemoan how competitive the landscape has gotten. Yet, they still go after such opportunities because they have long known that getting a coveted placement during awards season is a huge coup with lasting benefits.
That
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