89 Percent of Content Marketers Say Content Marketing Works

It’s a content marketing world in 2015, isn’t it? Yes — and a new survey by provider ascend2 proves it by asking the very people who use the stuff.

The company’s Content Marketing Trends report and the 290 marketing, sales, and business professionals who participated give us some slightly surprising findings. First, here’s why content marketing is very much a PR-ready discipline:

Note the key words “engagement” and “awareness.”

Everyone knows that “content,” not “advertising,” is the future…right? Right — but only 48 percent of those business folk plan to increase related budgets in 2015 despite these facts:

If it works so well, then why is the “increase budget” total not higher than 48 percent? Our theory is because there’s simply too much crap — sorry, “content” — floating around.

Check