Zynga's Haiti Fundraising Efforts Tops $1.5 Million

Zynga, the developer of Farmville, has raised $1.5 million for the earth quake relief efforts in Haiti. Zynga collaborated with World Food Program for the relief efforts and the generated funds would be dispersed via WFP in the affected areas. The money was raised by selling virtual goods to gamers across Zynga’s top four games.

Zynga created limited edition items for the campaign in FarmVille, FishVille, Mafia Wars and Zynga Poker that were purchased by users from 47 countries. FarmVille users were the most generous as they opened up their wallets to generate $1 million.