How I Optimize Facebook Ad Campaigns In 15 Minutes Per Day

We call it MAA (not MMA or AMA) — and it stands for Metrics > Analysis > Action. The idea is this: Sort to find the top performers, ignoring the rest. Don't mass-multiply; spend a few minutes per day, not three hours once per month. Amplify what's working by using different forms of social retargeting via sponsored stories, sponsored results, and custom audience targeting. Don't waste time making reports, unless you're in that type of company -- focus on insights and actions. Software is nice, but expert action is better. Software can't mask missing competency. Repeat these cycles quickly -- you can get them down to minutes and multiple cycles per day.

Which social media strategies are winning long-term loyalty and how can your brand build memorable and shoppable moments in the space? Find out at Social Media Week Europe, 7–9 Nov. in London. Virtual passes also available. Sign up today.

We call it MAA (not MMA or AMA) — and it stands for Metrics > Analysis > Action. The idea is this:  Sort to find the top performers, ignoring the rest. Don’t mass-multiply; spend a few minutes per day, not three hours once per month. Amplify what’s working by using different forms of social retargeting via sponsored

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in