YouTube's 'Google Preferred' Has a 1% Ad Tier, Too

Brands can go super premium

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

When YouTube rolled out its Google Preferred advertising platform last week at the Digital Content NewFronts, the video site's executives lauded the ability for brands to target pre-roll ads against the top 5 percent of the most popular content in areas like entertainment and food. YouTube CEO Susan Wojcicki unveiled the offering at the beginning of the digital video company's splashy Brandcast while revealing that Johnson & Johnson and Heineken are testing the system.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in