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When YouTube rolled out its Google Preferred advertising platform last week at the Digital Content NewFronts, the video site's executives lauded the ability for brands to target pre-roll ads against the top 5 percent of the most popular content in areas like entertainment and food. YouTube CEO Susan Wojcicki unveiled the offering at the beginning of the digital video company's splashy Brandcast while revealing that Johnson & Johnson and Heineken are testing the system.
But the company didn't disclose every ad-related nugget at its April 30 event in New York.