YouTube Unveils a Tool to Take the Pain Out of 6-Second Ad Production

Bumper Machine streamlines the process

YouTube has introduced a number of updates in recent weeks. Getty Images

Ahead of this week’s Google Marketing Live, YouTube has lifted the lid on an editing tool which it claims will help advertisers optimize their content for mobile audiences.

@ronan_shields Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.