YouTube Trends of the Moment for Savvy Advertisers, July 2018

Primitive technology, ugly to beauty challenge, followers decide

For brands, relevancy means tapping into modern culture. And modern culture unfolds daily on YouTube. In this third installment of “YouTube Trends of the Moment for Savvy Advertisers,” Earnest Pettie—a YouTube trends analyst who spots videos piquing viewers’ interests—shares three kinds of videos trending now and the insights they reveal.