YouTube Revealed Its Top 10 Soccer Ads for 2018 FIFA World Cup Russia

Itaú took the No. 1 spot

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YouTube revealed the most-watched ads on its platform that relate to soccer and are being promoted “during the hype” of 2018 FIFA World Cup Russia.

The top 10 ads were determined by factoring in organic and paid views, watch time and audience retention from June 1 through 20. YouTube limited its World Cup leaderboard to one ad per brand.

Overall, the 10 ads accumulated 125 million minutes of watch time and 83 million views from June 1 through 20.

Here are the top ten ads on YouTube’s World Cup 2018 ads leaderboard:

  1. Mostra Tua Força, Brasil – A Música da Seleção #issomudaojogo
    Brand: Itaú
  2. Guaraná Antarctica | Jardim Peri Street | #TudoPelaSeleção
    Brand: Guaraná Antarctica
  3. Nike Futebol Apresenta: Vai na Brasileiragem
    Brand: Nike
  4. Gatorade | Heart of a Lio
    Brand: Gatorade
  5. Made Defiant: The Mixtape ft.


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