YouTube Masthead Ads on TV Screens Exit Beta-Test

They are available to all advertisers on a CPM basis

Daily YouTube watch time via TV screens topped 250 million hours YouTube

All advertisers can now opt to purchase the YouTube Masthead for TV ad option on a CPM (cost per thousand impressions) basis.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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