Social Pro Daily

YouTube Masthead Ads on TV Screens Exit Beta-Test

They are available to all advertisers on a CPM basis

Daily YouTube watch time via TV screens topped 250 million hours YouTube

By David Cohen

November 21, 2019

All advertisers can now opt to purchase the YouTube Masthead for TV ad option on a CPM (cost per thousand impressions) basis.

David Cohen
david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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