YouTube Masthead Ads Are Now Available to All Brands on a CPM Basis

The video site began beta-testing this option in February

A preview, featuring Adweek, of what creative might look like for potential advertisers with YouTube’s new option to buy ads on its masthead on a CPM basis
Potential advertisers can preview how their creative will look. Getty Images/YouTube

More advertisers just got access to some prime real estate on YouTube. David Cohen is editor of Adweek's Social Pro Daily.