Performance Marketing

YouTube Builds ‘Little Haikus of Video’ With New 6-Second Mobile Ads

Early tests claim to boost ad recall

By Lauren Johnson

April 26, 2016

As more video consumption moves to mobile, YouTube has a new ad format for brands designed specifically for quick snippets of content.

Lauren Johnson
@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.
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