YouTube Becomes the Latest App to Be Included in Nielsen Digital Ad Ratings

Comprehensive data from users across devices


Nielsen announced today that ad viewership on YouTube’s mobile app will be included in the Nielsen Digital Ad Ratings, which provides a complete look at an ad’s computer and mobile audience. Since the beginning of this year, Snapchat and Pinterest have also partnered with Nielsen to beef up their mobile ad measuring.

Currently, Nielsen already measures ad views from YouTube’s desktop and mobile web browsers, so this will provide a comprehensive cross-device measurement of advertising audiences who use YouTube.

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