YouTube Becomes the Latest App to Be Included in Nielsen Digital Ad Ratings

Comprehensive data from users across devices

Ad views from YouTube's app will be incorporated into Nielsen's overall ratings. YouTube

Nielsen announced today that ad viewership on YouTube’s mobile app will be included in the Nielsen Digital Ad Ratings, which provides a complete look at an ad’s computer and mobile audience. Since the beginning of this year, Snapchat and Pinterest have also partnered with Nielsen to beef up their mobile ad measuring.

@samimain sami.main@adweek.com Sami Main is social editor for Adweek, where she posts Adweek content onto social platforms and looks for creative ways to communicate what's new.