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YouTube Analytics for Direct Marketers

Headshot of Gary Hennerberg
By Gary Hennerberg

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For direct marketers, YouTube analytics is a treasure-trove of data about video marketing measurement and performance. By interpreting “Views Reports,” you can produce stronger direct response-oriented videos using demographics, playback locations, traffic sources and audience retention. Translate the description of the metrics into direct marketing language, and you’ll gain a new perspective of the power of online video marketing.

For example, views can be thought of as impressions or leads. Look at views by day of the week like you might think of seasonality in direct mail terms.

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Headshot of Gary Hennerberg

Gary Hennerberg

Reinventing Direct is for the direct marketer seeking guidance in the evolving world of online marketing. Gary Hennerberg is a mind code marketing strategist, based on the template from his new book, 'Crack the Customer Mind Code.' He is recognized as a leading direct marketing consultant and copywriter. He weaves in how to identify a unique selling proposition to position, or reposition, products and services using online and offline marketing approaches, and copywriting sales techniques. He is sought-after for his integration of direct mail, catalogs, email marketing, websites, content marketing, search marketing, retargeting and more. His identification of USPs and copywriting for clients has resulted in sales increases of 15 percent, 35 percent, and even as high as 60 percent. Today he integrates both online and offline media strategies, and proven copywriting techniques, to get clients results. Email him or follow Gary on LinkedIn. Co-authoring this blog is Perry Alexander of ACM Initiatives. Follow Perry on LinkedIn.

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