Your Ideal Customer Is a Myth
We talk about finding the “ideal” customer so often that it practically becomes a fetish. But that’s how you grow, right? You find more people like your ideal customers and get them to be your customers, too, right? What if that idea of an ideal customer is a myth, and chasing it is about as useful for growth as hunting Bigfoot?
How to grow your business — specifically through “growth hacking” to expand as quickly as possible — was the topic on everyone’s mind at Growth
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in