Yet Another DTC Brand Debuted in Target Stores Earlier This Month

Oars and Alps joins a growing list

The brand rolled out to more than 250 Target stores. Oars+Alps

As more direct-to-consumer brands test bricks-and-clicks strategies, many are finding a home, if not a guiding hand, at one of the nation’s biggest retailers: Target.

@itstheannmarie Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.