Yes, Facebook Is Talking To Foursquare
Build your own seamless purchase experience at Commerceweek, February 28-29. Gain strategies for consumer retention with immersive touchpoints, AI innovation and storytelling. Register now at 35% off.
Recently we heard from sources close to Facebook that the company was in conversations with Foursquare about a potential acquisition and/or some form of partnership. Unfortunately the details have been slim but Kara Swisher is also hearing things as well. The most apparent thing about these conversations is that Facebook has yet to finalize their plans for location.
One thing that’s clearly appealing about Foursquare is their ability to already monetize. The company has launched branded partnerships with the History Channel, Bravo, MTV, VH1, Zagat, the Wall Street Journal, and more.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in