Yelp Store Visits Debuts to Help Brands With Multiple Locations Drive Foot Traffic

A video component was added to Showcase Ads to highlight promotions, new items

Showcase Ads enable national brands to highlight in-season promotions, new menu items and limited time offers Yelp

Yelp introduced two ad products Tuesday aimed at enabling businesses with multiple locations nationally to get their message through to the local business information platform’s “high-intent audience.” David Cohen is editor of Adweek's Social Pro Daily.