Performance Marketing

Yahoo's Burning Love Ignites Viewers, Making Brands All Hot

PHD locks in sponsors for next two seasons

Headshot of Mike Shields
By Mike Shields

February 11, 2013

In the Web video world, there’s constant debate over whether the industry will ever see a true breakout “hit”—or whether it really needs one. Well, the debate is over because the big hit already happened right under the industry’s nose, and it wasn’t on YouTube or Hulu. Instead, Yahoo’s Burning Love is officially a breakout.

Headshot of Mike Shields

Mike Shields

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