Yahoo's Burning Love Ignites Viewers, Making Brands All Hot

PHD locks in sponsors for next two seasons

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In the Web video world, there’s constant debate over whether the industry will ever see a true breakout “hit”—or whether it really needs one. Well, the debate is over because the big hit already happened right under the industry’s nose, and it wasn’t on YouTube or Hulu. Instead, Yahoo’s Burning Love is officially a breakout.

Season 1 of the show—a smart spoof of ABC’s The Bachelor—has attracted 11 million unique viewers since its debut last June.

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