Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.
In the Web video world, there’s constant debate over whether the industry will ever see a true breakout “hit”—or whether it really needs one. Well, the debate is over because the big hit already happened right under the industry’s nose, and it wasn’t on YouTube or Hulu. Instead, Yahoo’s Burning Love is officially a breakout.
Season 1 of the show—a smart spoof of ABC’s The Bachelor—has attracted 11 million unique viewers since its debut last June.