By 2018, e-commerce is expected to make up 11 percent of retail sales in the U.S.—equivalent to $414 billion—according to a study by Forrester Research. Yahoo’s newest initiative helps small businesses leverage this growing opportunity.
As reported by The Wall Street Journal, Yahoo has just launched a revamped version of Yahoo Stores in an attempt to widen its share of an increasingly crowded market. Amazon, eBay, Shopify, Etsy and Weebly are just a few competitors who are also betting on small retailers to make a name for themselves in the space.
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