Yahoo Sports Slams Foes
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NEW YORK The “worldwide leader in sports” can’t make the same claim on the World Wide Web. After trailing for years, Yahoo Sports has been consistently beating ESPN.com in terms of total monthly audience recently. According to new data from both Nielsen and comScore, Yahoo’s audience topped ESPN.com’s every week in March, the height of college basketball office-pool madness.
Just 573,000 users separated the sites during the week ending March 15, when the NCAA men’s basketball tournament field was announced.