Yahoo Reportedly in Talks to Buy BrightRoll for $700 Million

Would help struggling Internet player with video programmatic

Yahoo needs to ramp up its programmatic capabilities, and nabbing video advertising player BrightRoll would probably go a long way on that front. This morning, TechCrunch reports that Yahoo CEO Marissa Mayer and her team are in talks with BrightRoll that may result in a $700 million acquisition.

@Chris_Heine Christopher Heine is a New York-based editor and writer.