Build your own seamless purchase experience at Commerceweek, February 28-29. Gain strategies for consumer retention with immersive touchpoints, AI innovation and storytelling. Register now at 35% off.
Well I can’t say that I didn’t see this one coming. Then again, it happened much earlier than I expected. Following the launch of the Facebook platform last year, Yahoo! went searching for a strategy to try to compete against the increasingly popular Facebook. The conclusion? Yahoo! Mash, a social network which embraced all open standards. Honestly, it was so open that it had practically no design to it.
Back in November I called Yahoo! Mash a poor