Yahoo Goes Native With In-Stream Home Page Ads

Also adding IAB billboard unit to desktop home page

Since Yahoo launched its home page redesign in February, the new stream-centric layout—outfitted with an all-too-standard 300 x 250 pixel banner on one side and even more miniscule unit on the other—has been pretty ho-hum for advertisers. That traditional approach stood in stark contrast to the native advertising movement that has publishers such as BuzzFeed and Tumblr running ads within article feeds. Now Yahoo is getting in on the act.