Yahoo CMO Kathy Savitt Talks SXSW, Music and Strategy

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Yahoo! CMO Kathy Savitt is heading the expanding editorial properties at her company, which has launched some new digital magazines and hired a slate of big-name media players like Katie Couric. Savitt was in Austin for SXSW and Yahoo took over Brazos Hall on one corner of the city to hoist its purple flag.

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