WWTT? Budweiser Shares Spooky Mugshots in 'Drink Wiser' Campaign

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Halloween isn’t just for trick-or-treaters, however it seems that many of the “treats” for adult revelers often involve bars, parties, and alcohol, and thus many of the tricks can be less than amusing … especially when drinking and driving are combined. So in celebration of the spooky season, Budweiser put a Halloween spin on its “Drink Wiser” campaign, enlisting the help of those who know how much it sucks to be arrested for irresponsible drinking.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in