WWTT? 4 Years of Reviewing Marketing Campaigns

It’s another revolution around the sun, and I have spent another year looking at marketing campaigns, talking about what I think works really well, and the things that are less than stellar. And while “What Were They Thinking?” formats have switched a bit to include more written content alongside video, it’s still been a pleasure to dig into the marketing creative being put before consumers on a daily basis.

Melissa Ward is the managing editor for Target Marketing, and she has opinions! More importantly, she's a nerd for great copy and design, a disciple of authenticity, and really loves it when marketers get it right.
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