Digital Transformation

4 Ways Marketers Can Make Their Customer Data Informative and Inspiring

From infrastructure to transparency, managing the insights is key

With GDPR now a reality in Europe, brands need to be especially clear about the data they’re collecting and what they hope to use it for.Getty Images
Headshot of Dan Tynan
By Dan Tynan

June 11, 2018

Data can inspire and inform, but first you have to know how to manage it.

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This story first appeared in the June 11, 2018, issue of Adweek magazine. Click here to subscribe.

Headshot of Dan Tynan

Dan Tynan

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