Will Wireless Carriers Really Kill Mobile Advertising, or Is It Just a Bluff?

One switch and it all goes kablooey

Roi Carthy is ready to flip the switch that blows up mobile advertising. His company is threatening to hand a nuclear option to wireless carriers that would eliminate most mobile ads that make money for big tech companies, especially Google.

This is a huge deal with significant money at stake, but is it a bluff?

Carthy's company, Israel-based Shine Technologies, claims to have the ability to turn off ads by working with wireless carriers. It also claims to have the support of a few overseas telecoms, which would love to stick it to Google.

The mobile "bomb" threat was recently revealed in a Financial Times report that said unnamed European carriers were ready to work with Shine.



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