How Will You Be Spending Black Friday?
It’s been a challenging year for a lot of reasons, so I was glad to see an email I was expecting from REI pop up in my inbox a few weeks ago. And the headline above was the subject line.
Just like it did last year, the outdoor retailer is closing on Black Friday and paying its employees to take a break and play outdoors. Or as they put it, #OptOutside.
They’re not alone. Over 350 organizations have taken the ball and run with it this time, planning all kinds of cool things around the event.
As REI says, “Let’s help each other spend more of our minutes outside.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in