Will Social Media and Ecommerce Ever Really Get Together?

Opinion: Shotgun wedding, or match made in heaven?

Are the models of social media and ecommerce really a match made in heaven? ipopba/iStock

From the outset, social media platforms have offered an invaluable resource for marketers to drive sales online and in-store by reaching the right audiences through targeted advertising. In fact, recent studies suggest that as many as 87 percent of ecommerce shoppers believe social media plays a vital role in helping them make shopping decisions.