Will Instagram’s Advertising Gold Rush Send Users Running?

With open API, quality could become an issue

After nearly two years of allowing only a few dozen brands to run ads on the platform, Facebook-owned Instagram in August opened up to all marketers. At the same time, it partnered with eight third-party vendors to sell promos via its open application programming interface (API)—and business is already booming for those partners.

@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.