Performance Marketing

Will Instagram’s Advertising Gold Rush Send Users Running?

With open API, quality could become an issue

By Marty Swant

November 2, 2015

After nearly two years of allowing only a few dozen brands to run ads on the platform, Facebook-owned Instagram in August opened up to all marketers. At the same time, it partnered with eight third-party vendors to sell promos via its open application programming interface (API)—and business is already booming for those partners.

Marty Swant
@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.
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