Will Check-Ins Spur the Return of 'Must See TV'?
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Just as consumers get used to “checking in” on each other’s every move, from the grocery store to the neighborhood bar, the fad is invading an even more private space: your television set.
The success of location-based apps like Foursquare and Facebook Places have prompted media companies to quickly secure deals with check-in start-ups like Miso, Philo, Starling and GetGlue. But will these partnerships be able to do for content what Foursquare did for locations?
For media companies the apps are a way to build loyalty programs to reward their most dedicated watchers.
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