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Will AI and Machine Learning Be Used to Improve CX? Or Just Sell?

Headshot of Tom Smith
By Tom Smith

As a lifelong marketer, I’ve been excited by the possibilities of big data, artificial intelligence (AI), and machine learning (ML) to improve people’s lives — their quality of life, as well as making their lives simpler and easier.
I am a firm believer that companies can, and must, differentiate themselves by providing an outstanding customer experience (CX). However, every customers’ definition of an outstanding CX is different. With data, AI and ML, companies have the opportunity to deliver outstanding CX.

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Headshot of Tom Smith

Tom Smith

Tom Smith is a DZone research analyst who built a career gathering insights from analytics to inform integrated marketing plans that make a significant positive impact on business. He's a hands-on leader in marketing and analysis who has worked with more than 120 clients in eight vertical industries. Smith is an experienced full-stack marketer who uses insights to drive positioning and branding, demand generation and lead creation, channel management, and customer relationship management and customer experience. The purpose of his blog is to share thought-provoking insights regarding customer experience. Reach him at tctsmithiii@gmail.com.

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