Will Ad Dollars Continue Shifting From Facebook to Instagram in 2019?

Socialbakers pointed to stronger engagement, Stories as reasons for the shift

It's a trend that's likely to continue in 2019. Illustration: Amber McAden; Sources: Instagram, iStock

Marketers began shifting ad dollars from Facebook to Instagram in 2018, and social media management platform Socialbakers only sees that trend gaining momentum in 2019.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.