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Will Ad Dollars Continue Shifting From Facebook to Instagram in 2019?

Socialbakers pointed to stronger engagement, Stories as reasons for the shift

It's a trend that's likely to continue in 2019. Illustration: Amber McAden; Sources: Instagram, iStock

By David Cohen

December 4, 2018

Marketers began shifting ad dollars from Facebook to Instagram in 2018, and social media management platform Socialbakers only sees that trend gaining momentum in 2019.

David Cohen
david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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