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Will Ad Dollars Continue Shifting From Facebook to Instagram in 2019?

Socialbakers pointed to stronger engagement, Stories as reasons for the shift

It's a trend that's likely to continue in 2019.Illustration: Amber McAden; Sources: Instagram, iStock
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By David Cohen

December 4, 2018

Marketers began shifting ad dollars from Facebook to Instagram in 2018, and social media management platform Socialbakers only sees that trend gaining momentum in 2019.

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Headshot of David Cohen

David Cohen

David Cohen is editor of Adweek's Social Pro Daily.

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