Will $4M Super Bowl Ad Prices Open Doors For PR?
The high price of entry for a Super Bowl ad could make well-planned PR programs gold.
Super Bowl ads have gotten so huge that a large portion of the population will actually put up with a football game to watch them. Knowing the demand is high and the supply limited, Fox is said to be charging $4 million for each 30-second spot. That price is so exhorbitant, it’s giving some marketers pause. Despite the exposure — the pre-Super Bowl buzz when the ads are “leaked,” the 100 million-plus people tuning in (Nielsen put the number at 108.4
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