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Wildfire was co-founded in 2008 in Palo Alto, Calif. by Victoria Ransom and Alain Chuard. The two zeroed-in on helping brands institute sweepstakes, contests, giveaways and other promotions after coming short when they wanted to administer a Facebook giveaway themselves. Wildfire is now a two-time fbFund winner and in April raised $4.1 million from Summit Partners and a several angel investors.
The company provides Page management software to brands for use on their Facebook Pages, although it also does work on other platforms, including MySpace and Twitter.