Why YouTube Users Watched What They Watched in the Past 24 Hours

Viewers place more value on content that relates to their personal interests and passions

YouTube asked more than 12,000 people worldwide between the ages of 13 and 64 why they watched what they had watched in the past 24 hours and shared its findings in a Think With Google blog post.

The participants watched a wide variety of content, ranging from traditional media to online video, and they chose their No. 1 reason for watching from a list of 20.

The top five were: Helps me relax and unwind; teaches me something new; allows me to dig deeper into my interests; makes me laugh; and relates to my passions.

YouTube wrote, “70% of global viewers say that their moods dictate their content choices.



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